Banco Sabadell — “A Bank in Your Hand”
Launch campaign for Banco Sabadell Personal Banking in Mexico, a 100% app-based bank with no physical branches.
Creative Idea — “A Bank in Your Hand”
With a simple strategic insight: if your bank lives in your phone, every phone becomes a branch we positioned Sabadell as the bank with the most branches, turning the lack of physical locations into a powerful advantage.
Campaign executions showcased “branches” in unexpected places:
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The branch with the best view
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Pet-friendly branches everywhere
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Outdoor branches
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Even a branch inside an airplane
Results
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12,000+ new customers in 6 months (vs. 9,000 target)
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3 Effie Awards Mexico recognizing effectiveness and results
A launch that proved a bank without branches could still be everywhere.
Content:
Complementary digital content highlighted the benefits of mobile banking and the freedom of having your bank always in your hand.